Many people come to me and want a web site, the first thing I ask them is have you ever had a puppy or kitten?
They always look at me very funny and then answer me with a usual yes they have at one point in their life.
Most people think they are going to have a web site built and and then their company or site will start producing. Those of you that have a web site or blog know this to be different.
I then go on to explain that a web site or blog is just like the puppy or kitten at first you are all excited and you must show it to everyone take it everywhere it’s so perfect. But it needs attention… Vet visits, Shots, brushing, teaching it not to poop in the house and all the training that goes with it. I always get the puzzled look!
Then I let them know if you do not have time to take care of it and spend time during the week to do the things that make your web site grow then you shouldn’t get one.
Commitment is doing what you said you would do long after you said you would do it.
Most people do not have what it takes to have a web site, especially one that is managed by a webmaster. A webmaster is only as good as the info and photos that you provide. The design, look and layout can be the best in the world but if you don’t update your site about your product or you don’t make but a couple of posts on your web site’s blog, it looks as though you are not interested in your own business. Hence neither will the visitor that lands on your site. Some don’t care they just blog for fun and for their friend or for the sake of just writing which is cool I can understand that I do enjoy just blogging.
So I know now you are wondering why I would try to detour a customer from getting a web site? I have seen this so many time over the years even after I have done the whole speech thing about the puppy crapping on the floor and the loss of interest after is has grown. It gets thrown to the side and then it’s the question… Why am I paying for a site that doesn’t do much? I sell some on the web but the traffic has just fallen off! How come you don’t update it?
It is not the webmaster’s job to say ” Hey this week I think I will make your site pink” that doesn’t do it. The text must be re-written and updated and who knows more about their own product? How about some updated photos? When was the last time you posted on your sites blog?
A webmaster does necessary website updates, SEO work, fix the site if it gets hacked, update it with all the new info and photos provided by the customer to change the look and feel so it is fresh and new looking. This also makes it more search friendly than a site that just sits and nothing changes.
If you don’t have the time to take a few hours a week and work on your own then don’t get a website or blog. You must be passionate about it long after the puppy grows into a dog.